The blue sedan to the left exemplifies the Sun Rubber Company toy automobiles. They have a timeless, natural beauty that is as at home in the museum as at an art gallery or speeding along the highway. Sun didn't hold with bringing out new models yearly like the automobile makers, who needed rapid turnover in America's garages to maintain their profits. At Sun, the goal was enduring appeal, designing toys that would not be made obsolete by changes in the automobile industry.
Sun's cars were meant to be detailed and handsome, but also durable. Play with these toys was not for those who preferred the dainty politesse of the tea party set. No, it was for boys and girls who used their imaginations to enjoy their toy cars fully, and gave them the hard use the toys were designed to handle day after day.
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